The way homes are sold has changed drastically in the last few months, with a huge shift to doing business virtually. Here are the most important steps to ensure maximum online exposure for your listings so you can close the deal.
Provide Photos of Floor Plans
High-quality property photos have always been crucial to marketing a home online, but now what people really want to see are floor plans. A Zillow survey found that 84% of buyers rank viewing floor plans as “important”—and that they would rather see photos of the floor plan than the actual home itself.
Get a 3D Walk-Through Tour
A recent study by Matterport shows why having a 3D tour is absolutely critical:
– Homes sell for 20% faster
– Homes sell for up to 9% over asking
– 92% of buyers are more likely to purchase
– 55% of buyers would buy without seeing the home in person
Ensure Your Tour Receives Maximum Exposure
If no one sees your tour, all your hard work goes to waste. Make sure to include the virtual tour link in your MLS copy, where it will be distributed to other listing sites like Realtor.com, Redfin, Trulia, and Zillow.
