Tate Group + LaMott Group Forge Partnership at Surterre Properties, Now Known as Tate LaMott Group.
As the Orange County real estate market continues to become increasingly competitive, leading agent teams are seeking ways to differentiate themselves, gain a significant advantage, and serve clients in new and improved ways. Emblematic of this trend is today’s announcement by two of the top-selling teams in South Orange County, Surterre Properties’ LaMott Group and The Tate Group, who will join forces in a partnership that will change the landscape in South Orange County, and in the luxury home submarkets of Coto de Caza and Nellie Gail, in particular. The expanded team now will be known as the Tate LaMott Group.
“The Tate LaMott Group creates the premier solution for real estate marketing and sales in South Orange County’s Nellie Gail and Coto de Caza markets,” said Gary Legrand, President and CEO, Surterre Properties. “In addition to leading sales in their respective markets, these two teams share the same approach and philosophy in their real estate practices, with reputations built on serving clients with integrity and passion and always going the extra mile to ensure their clients’ objectives are achieved.”
Jerry LaMott, founder of the LaMott Group, has been a leader in South OC luxury residential real estate sales for more than 40 years, recording more than $1.6 billion in transactions. A longtime prior resident of Nellie Gail Ranch, LaMott’s team specializes in representing sellers and buyers in this prestigious equestrian enclave and holds the #1 market share position in the community, having represented the sale of more than 830 properties there (and 3,200 across South County overall).
“I am thrilled to be partnering with the Tate Group to continue to raise the bar on client service, marketing excellence and sales results in South Orange County,” said Jerry LaMott.
“The LaMott Group always has been known for these principles and, with the expertise and reach of The Tate Group within Coto de Caza and beyond, we will be able to extend our unique brand of personalized and attentive client relationships and our hands-on approach to real estate representation to more buyers and sellers than ever before.”
Ben and Sarah Tate, co-founders of The Tate Group, are residents of and sales leaders in Coto de Caza, where they maintain a top-five market share position and are the fastest growing practice in the area. Like the LaMott Group, the Tates are known to deliver the industry’s best client service and unparalleled market knowledge, powered by advanced marketing and technology. It’s the ultimate blend of old school relationships and next-generation strategies that creates a winning combination for buyers and sellers.
“Our partnership with the LaMott Group demonstrates our commitment to staying ahead of the industry by expanding our networks and marketing reach, and broadening our bench of talent,” said Ben Tate. “There is a significant amount of cross-pollination between the two markets, due to their similar offerings of larger lots, equestrian amenities and their true ‘neighborhood’ feel. We will capitalize on those opportunities to the benefit of our clients.”
The Tate LaMott Group is bullish on the outlook for their markets in 2019, citing low inventory in both Coto de Caza and Nellie Gail Ranch.
The group reports that demand remains strong for properties in these distinctive equestrian enclaves, and that the larger lots and homes in particular are drawing not only regional, but also international buyers.
“I always say that these communities are great places to live — and that homeowners should ‘tell a friend,’” says LaMott. “Three generations of my family have lived in Nellie Gail, and now, with our expanded team partnership in the Tate LaMott Group, we hope that many more friends and clients will discover the magic of living in Nellie Gail Ranch and Coto de Caza.”
