Wondering about the current real estate market’s average home seeker? It’s millennial women seeking more space, outdoor amenities, and surprisingly…CLOSED FLOOR PLANS.
After lockdown due to the current health climate, real estate listing website Point2 found:
- 55 percent of buyers looking for homes online were women ages 25 to 34
- 71 percent of home browsers used smart phones or tablets to conduct their searches, which highlights the importance of digital marketing and advertising when selling a home
These millennial women are also willing to pay more to get what they want, as suggested by their online activity showing an increased number of searches for higher-priced homes.
As for what these millennial women are looking for, the most common requests are:
- Closed floor plans that enhance privacy
- Increased square footage and number of bedrooms
- Access to outdoor amenities like pools, spas, patios, and gardens
At Surterre Properties, our full-service in-house ad agency creates custom marketing plans for each property we list, ensuring maximum online exposure.
Source: https://www.point2homes.com/news/us-real-estate-news/the-2020-us-homebuyer-profile.html
